Dmmise Online Course

About this course

Advanced Core Modules
Search Engine Optimization (SEO) & SEM: Deep dive into technical SEO, international SEO, and high-level Google Ads strategies including bidding automation.

Performance Marketing & Social Ads: Advanced targeting techniques for Meta, LinkedIn, and TikTok, focusing on ROAS (Return on Ad Spend) and pixel tracking.

Data Analytics & AI: Utilizing tools like GA4 (Google Analytics 4) and BigQuery, along with AI-driven marketing automation for predictive analysis.

Content Strategy & Inbound Marketing: Developing complex funnels that convert cold leads into brand advocates using high-value content.

Email & CRM Automation: Building sophisticated lifecycle journeys and lead scoring systems.

Strategic & Specialized Subjects
Conversion Rate Optimization (CRO): Using A/B testing and heatmaps to maximize the value of existing website traffic.

Programmatic Advertising: Understanding the automated buying and selling of online advertising.

Digital Branding & Reputation Management: Managing a brand’s digital footprint and crisis communication.

Growth Hacking: Rapid experimentation across marketing channels and product development to identify the most efficient ways to grow a business.